About the role

• « You will be mapping out marketing campaigns for DTC e-commerce brands from start to finish on TikTok Ads platforms.
• You will be developing TikTok Ads strategies and executions aimed at accelerating the growth and performance of our brands
• You cast a wider digital marketing net through TikTok Ads to increase the competitive advantage and performance of the brands you manage across multiple channels
• TikTok Ad Buyers in Adsinos  provide high level and incredibly detailed targeting and analytical reports and use them to grow the brands. »

You will

• « Conduct  research and write copy for ads;
• Structure, analyze, and optimize campaigns;
• Conduct AB testing across ads and landing pages;
• Ensure that all TikTok Ads campaigns are optimized to bring targeted traffic to clients’ online stores;
• Regularly consult with the Account Manager and other stakeholders to ensure TikTok Ads and Facebook strategies are in line with the client’s brand, budget, and overall marketing goals;
• Monitor the success of campaigns using various reporting tools;
• Analyze campaign metrics/data and provide interpretation and suggestions for improving performance;;

• Stay up to date with the latest updates, trends & best practices with TikTok Ads
• Analyze performance data and provide intelligent synthesis, interpretation, and appropriate action plans and strategies based on results and prioritize solutions over problems, initiative over inaction, and delivery over delay.
• Make decisions on data & look at the client holistically because great media buyer geniuses know that all marketing channels interconnect into one ecosystem! »

Ideally, you have

• « You have over 2 years of experience as a TikTok Media Buyer genius
• You are highly organized with keen attention to detail (it needs to be second nature to you);
• You are an excellent communicator, reliable and trustworthy always wanting to learn and grow with your team
• You have experience in an e-commerce/startup dynamic environment, native Bulgarian and Fluency in English
• You are naturally gifted and is performance-driven, a creative problem solver with a passion for social media marketing and a keen interest in data and analysis
• Have a can-do mindset- meaning you take a lot of initiatives, self-starter, flexible and proactive
• You have autonomy and confidence in working remotely